Wayfinding is not simply a system that helps tourists find major landmarks within a municipality, instead, it offers a host of interconnected benefits to the life and economy of a town or city. Pedestrian wayfinding information encourages walking as a mode choice and empowers residents to explore their community. It can boost the local economy by increasing foot traffic in front of local businesses. Wayfinding improves public health and reduces vehicular congestion and air pollution. Meanwhile it enriches both the resident and tourist experience, strengthening the identity of Andover as dominant choice for creating a new home, locating a business, or visiting.